When it comes to job postings, small details make a big difference. The way a job is written, where it is posted, and what information is included can significantly impact the number of applicants you receive.
This guide will walk you through best practices for job postings and key strategies to help you attract more candidates and increase visibility on major job boards like Google Jobs, LinkedIn, ZipRecruiter, Best Electrician Jobs, and Indeed.
1️⃣ Rewrite Job Descriptions for Better Visibility
📌 DO NOT copy-paste job descriptions directly from other sources.
Why? Because Google, LinkedIn, and other job boards prioritize the employer’s original job listing over duplicated content. If you repost the same job description, search engines will filter yours out and give more visibility to the employer’s original post.
✅ How to Fix This:
- Run the job description through ChatGPT or another writing tool.
- Example Prompt: “Redo this job description, switch up the format but keep pay, location, and key points the same.”
- This makes it appear like a unique listing, increasing the chances that search engines display it to job seekers.
- Avoid generic job descriptions—make sure yours highlights unique benefits, job site details, and career growth opportunities.
📢 Pro Tip:
✅ Make sure your rewritten job description is:
- Clear
- Engaging
- Easy to scan
- Use bullet points for responsibilities, qualifications, and pay details.
2️⃣ Post Jobs in Targeted Locations – Avoid Major Cities
One of the biggest mistakes in job postings is only posting in major cities like Los Angeles, Phoenix, or Dallas. These markets are overcrowded, making it highly competitive and expensive.
🔴 What NOT to Do:
❌ Los Angeles, CA
❌ Phoenix, AZ
❌ Dallas, TX
🟢 What TO Do Instead:
✅ Vernon, CA (Next to Los Angeles, but with less competition)
✅ Mesa, AZ or Tempe, AZ (Instead of Phoenix)
✅ Irving, TX (Rather than Dallas)
Why This Works:
- Many qualified electricians and technicians live just outside major cities.
- Job boards prioritize posts in smaller markets because fewer jobs are listed there.
- You reach local candidates who are actively looking but aren’t seeing many relevant listings.
- The cost per applicant is lower, meaning more candidates for the same budget.
📢 Pro Tip:
✔️ Test different suburbs or nearby cities and track which locations bring in the best candidates.
3️⃣ Always Include Pay – Increases Applications
🚨 If your job posting doesn’t include a pay range, you’re losing applicants.
Why Pay Should Always Be Listed:
- Jobs with salary information get more applicants than those without.
- Job seekers filter listings by pay—if you don’t list a salary, your job won’t even show up in many searches.
- It builds trust—candidates don’t want to waste time applying for jobs that might not meet their expectations.
📢 Best Practice for Listing Pay:
✅ DO:
💰 “$25 - $35 per hour (DOE)” (Clear and transparent)
❌ DON’T:
“Competitive Pay” (Too vague, gets ignored!)
💡 If pay is negotiable, list a starting rate:
“Starting at $30/hr with potential for increases based on experience.”
4️⃣ Make Your Job Posting SEO-Friendly
Want your job post to rank higher on Google and job boards? Follow these SEO best practices:
✅ Use Keywords Naturally
- Include industry-specific keywords that job seekers search for:
- Commercial Electrician
- Journeyman
- Fire Alarm Technician
- Low Voltage Installer
- Apprentice Electrician
- Solar Installer
- Mention the location multiple times
Example:
“This position is based in Mesa, AZ, but serves surrounding areas like Chandler, Gilbert, and Tempe.”
✅ Write a Strong, Clear Job Title
✔️ GOOD: Journeyman Electrician – Commercial New Construction (Vernon, CA)
❌ BAD: Looking for Skilled Electricians ASAP! (Too vague!)
✅ Break Up Text for Easy Scanning
- Use bullet points for responsibilities, qualifications, and pay details.
- Keep paragraphs short (1-3 sentences max).
✅ Include a Call to Action (CTA)
- End with clear instructions on how to apply:
“Apply now by sending your resume to [email]. Call us at [phone number] for immediate consideration.”
5️⃣ Refresh & Repost Jobs Regularly
Most job boards prioritize new listings, so if your job post is more than a few weeks old, it starts losing visibility.
🚀 How to Keep Your Job Posts Fresh:
✔️ Repost every 2-3 weeks to keep it near the top of search results.
✔️ Make small edits to refresh the content—adjust the job title, location, or a few bullet points to make it look new to search engines.
✔️ Track which days and times get the most applications and schedule your posts accordingly.
📢 Pro Tip:
✔️ If a job has already been filled, don’t delete the post—instead, update it to say: “Always Accepting Applications” This continues building a pipeline of candidates.
6️⃣ Formatting Template for High-Performing Job Posts
Here’s a proven format for a well-structured job post:
📌 Job Title:
Apprentice Electrician – Commercial Construction (Mesa, AZ)
📍 Location:
Mesa, AZ (Serving Chandler, Gilbert, Tempe, and surrounding areas)
💡 About the Role:
Brief, engaging description of the job
🛠 Responsibilities:
✔ Install, maintain, and troubleshoot electrical systems in commercial buildings.
✔ Run conduit, pull wire, and connect panels.
✔ Read blueprints and follow NEC safety regulations.
✅ Requirements:
✔ Valid Electrical Trainee Card from the CA Department of Industrial Relations.
✔ 1+ years of experience in commercial electrical work.
✔ Ability to lift 50 lbs and work at heights.
💲 Pay & Benefits:
💰 $20 - $30 per hour (DOE)
📆 Full-time, Monday - Friday, 7 AM - 3:30 PM
🛠 Paid training & career growth opportunities
🚀 How to Apply:
📩 Send your resume to [email]
📞 Call [phone number] for immediate consideration
🎯 Final Thoughts
✔ Rewrite job descriptions to improve visibility
✔ Target surrounding cities instead of oversaturated major cities
✔ ALWAYS list pay to triple your applications
✔ Use SEO-friendly formatting to rank higher on job boards
✔ Refresh your posts regularly to stay at the top of search results
By following these best practices, you’ll attract more qualified applicants, increase job post visibility, and get better results for your job board. 🚀
Let me know if you need custom templates or further optimization tips!